Jerry Jones is currently in the phase of his career where he is focused on his legacy, evident by his involvement in a Netflix documentary and the development of an in-depth biography. Regardless of personal opinions about him, it’s hard to deny the impact he’s had, not just on a professional football team but on a larger scale. Purchasing the Dallas Cowboys in 1989 marked his entry into the sports world, which he has since leveraged for personal gain while reshaping sports to align with his ambitious pursuit of continual growth and profitability.
Reflecting on the transformation since the early ’90s, Jerry Jones paints a picture of immense progress, suggesting that the region has become a prime location for people of all ages, despite lacking traditional geographical attractions. While this portrayal may contain some exaggeration, it underscores Jerry’s penchant for turning every achievement into a monumental success.
Indeed, North Texas, once characterized by its mundane landscape, has risen to national prominence, owing much of its transformation to Jerry Jones’s dynamic personality and collaborative efforts. Through his influence, the region has become a major player on the national stage, driven primarily by entertainment, events, and sports.
Despite the Dallas Cowboys’ on-field performance not matching their financial value, which is the highest among North American sports franchises according to Sportico, Jerry Jones’s impact extends beyond wins and losses. Since his arrival in 1989, he has capitalized on the rapid growth of the NFL and sports industry as a whole, fueling the expansion of businesses across North Texas.
As Jerry Jones approaches his 82nd birthday, his influence on the Cowboys, the NFL, and the broader North Texas community remains significant and enduring, underscoring his lasting legacy in the world of sports and beyond.