On March 27th, Betano secured a lucrative two-year sponsorship deal with Premier League club Aston Villa, amounting to £20 million per season. This deal replaces the previous sponsorship arrangement with Chinese online gaming company BK8 and marks a significant increase in revenue. Aston Villa has opted to switch to Betano as their shirt sponsor ahead of the 2024/25 season, terminating their previous agreement with Castore prematurely. The new deal, which features Betano’s logo on the club’s Adidas kit, aligns with the deadline for Premier League clubs to finalize sponsorships with betting companies by the commencement of the 2026-27 season.
Betano, an online sports betting platform based in Greece, has a history of sponsoring various football events and leagues globally, including FIFA’s 2022 World Cup and Euro 2024. In addition to its presence in Brazil and Romania, the partnership with Aston Villa marks its inaugural venture into the Premier League. Currently, Aston Villa holds a promising position in the Premier League standings, occupying fourth place and potentially securing a spot in the 2024-25 Champions League.